How UnoSearch Drove 58.8M Social Views for a New York Cosmetics Brand
Discover how UnoSearch helped a New York–based cosmetics brand amplify social media reach, strengthen organic visibility, and improve website performance through a coordinated Social Media Marketing, SEO, and Technical Optimization strategy.
UnoSearch for a NY Cosmetics Brand
Significant Growth in Social Media Visibility: Social performance peaked at 58.8M total views, supported by 11M reach and 21.6K content interactions, reflecting a strong surge in brand discovery and engagement.
Improved Engagement Across Social Content:
The brand recorded 461K 3 second views, 42.2K 15 second views, and 2,988 one-minute views, signaling improved content quality and watch behavior.
The brand recorded 461K 3 second views, 42.2K 15 second views, and 2,988 one-minute views, signaling improved content quality and watch behavior.
Stronger Content Performance Across Pages: Individual content pages generated up to 2.4K impressions while maintaining average positions under 5, while core service pages recorded 1.1K impressions.
Clear, Sustained Social & SEO Momentum: Combined with SEO improvements, the brand benefited from consistent discovery across both search and social touchpoints, reinforcing long-term brand visibility in a competitive New York beauty market.
UnoSearch for a NY Cosmetics Brand
Significant Growth in Social Media Visibility: Social performance peaked at 58.8M total views, supported by 11M reach and 21.6K content interactions, reflecting a strong surge in brand discovery and engagement.
Improved Engagement Across Social Content:
The brand recorded 461K 3 second views, 42.2K 15 second views, and 2,988 one-minute views, signaling improved content quality and watch behavior.
The brand recorded 461K 3 second views, 42.2K 15 second views, and 2,988 one-minute views, signaling improved content quality and watch behavior.
Stronger Content Performance Across Pages: Individual content pages generated up to 2.4K impressions while maintaining average positions under 5, while core service pages recorded 1.1K impressions.
Clear, Sustained Social & SEO Momentum: Combined with SEO improvements, the brand benefited from consistent discovery across both search and social touchpoints, reinforcing long-term brand visibility in a competitive New York beauty market.
Strengthening Digital Presence for a New York Cosmetics Brand
Operating in New York’s highly competitive cosmetics and beauty space, the brand needed stronger visibility where modern buyers actually discover products short-form video, social platforms, and search. Prior to working with UnoSearch, content reach was inconsistent, technical performance limited scalability, and social media lacked a structured growth framework.
UnoSearch focused on building a performance-driven digital foundation aligned with how beauty consumers explore, compare, and engage with cosmetic products. By improving social content strategy, technical speed, and SEO relevance, the brand became more discoverable during high-intent discovery moments without relying solely on paid ads.
UnoSearch focused on building a performance-driven digital foundation aligned with how beauty consumers explore, compare, and engage with cosmetic products. By improving social content strategy, technical speed, and SEO relevance, the brand became more discoverable during high-intent discovery moments without relying solely on paid ads.
Where the Brand Was Missing Out Before UnoSearch
Despite offering high-quality cosmetic products and earning strong customer trust, the New York–based cosmetics brand faced critical digital gaps that limited its search visibility, consistent social discovery, and ability to generate steady ecommerce demand through organic search and social media channels.
Fragmented Social Media Reach
Despite active posting, content lacked consistency, audience retention, and measurable engagement growth, limiting brand amplification.
Limited Search Visibility for Informational Queries
While the site was indexed, content lacked strong positioning for beauty-related informational searches that influence early-stage buying decisions.
Underperforming Website Speed & UX
Technical performance metrics were below optimal benchmarks, impacting both user experience and search competitiveness.
Inconsistent Traffic Distribution
Only a small set of pages contributed to meaningful engagement, restricting scalability and long-term growth.
As the New York cosmetics market became increasingly search- and social-driven, the brand needed a stronger digital foundation to capture high-intent shoppers at the moment they discovered, researched, and compared beauty products. This shift made it essential to improve organic discoverability, strengthen trust-building content and social signals, and optimize every digital touchpoint that influences purchase decisions across search and social platforms.
Driving Measurable Growth with UnoSearch’s Strategic Execution
Through targeted SEO, performance-led social media marketing, and strategic paid support, UnoSearch delivered measurable improvements for the New York–based cosmetics brand, resulting in stronger search visibility, significantly higher social reach and engagement, and increased purchase intent across key digital touchpoints.
Social Media Strategy & Content Delivery:
UnoSearch executed a structured social media plan, delivering 26 content assets, with a focus on reels and video-led storytelling. This approach generated 58.8M views, 11M reach, and 21.6K interactions, establishing consistent brand visibility across Meta platforms.
SEO & Content Optimization:
On the SEO side, UnoSearch optimized content structure and intent alignment, resulting in engagement across 250+ tracked queries. Multiple pages began generating 1.1K–2.4K impressions, with several maintaining top-5 average positions, supporting long-term organic discoverability.
Website Speed & Technical Optimization:
Deep technical optimization improved Core Web Vitals significantly. The website achieved a 98/100 PageSpeed score, with Largest Contentful Paint at 0.9s, First Contentful Paint at 0.5s, and Total Blocking Time reduced to 50ms, enhancing both mobile usability and search engine trust.
SEO Fixes & Keyword Improvements:
UnoSearch implemented 88 technical SEO fixes and improved 9 priority keywords, strengthening crawlability, indexing efficiency, and ranking stability across the site.
With an optimized SEO foundation, performance-driven social media execution, and clearer product-focused content in place, the brand is now better positioned to attract, engage, and convert customers at the exact moments they are researching, comparing, and purchasing cosmetics.
Social Media Marketing Results – Paid Ads
Campaign Overview
During the period , paid advertising campaigns were actively run on Instagram and Facebook. The primary objective was to maximize visibility, reach, and video engagement through paid media.
Total Paid Ads Views
Paid ads generated a combined total of 98+ million views across both platforms. Instagram contributed 39.25 million views, while Facebook delivered 58.82 million views, showing strong scalability through paid promotion.
Instagram Paid Ads Performance
Instagram paid campaigns recorded 39,254,181 total views, with over 99% (39,139,108 views) coming directly from paid ads.
The ads achieved a reach of 11 million users and generated 21,600 content interactions, reflecting high engagement growth.
The ads achieved a reach of 11 million users and generated 21,600 content interactions, reflecting high engagement growth.
Facebook Paid Ads Performance
Facebook paid ads achieved 58,828,845 total views, with 58,779,716 views driven through paid advertising.
The campaigns reached 14,988,684 unique viewers, highlighting strong audience penetration through paid distribution.
The campaigns reached 14,988,684 unique viewers, highlighting strong audience penetration through paid distribution.
Video Engagement & Watch Time
Video ads on Facebook generated 461,000 3-second views and 8,300 1-minute views, indicating strong viewer interest.
Total watch time reached 152 days and 21 hours, demonstrating effective video creatives and audience retention.
Total watch time reached 152 days and 21 hours, demonstrating effective video creatives and audience retention.
Reach & Audience Growth
Paid advertising significantly expanded audience reach across platforms.
Instagram ads reached 11 million users, while Facebook ads reached nearly 15 million users, resulting in large-scale brand exposure.
Instagram ads reached 11 million users, while Facebook ads reached nearly 15 million users, resulting in large-scale brand exposure.
Engagement & Interactions
Instagram paid ads generated 21.6K interactions, showing a 95.6% increase compared to the previous period.
Facebook ads recorded 11.2K interactions, maintaining consistent engagement alongside high view volumes.
Facebook ads recorded 11.2K interactions, maintaining consistent engagement alongside high view volumes.
Overall Paid Ads Impact
Paid ads were the primary driver of performance, contributing to over 99% of total views across both platforms.
The campaigns successfully delivered high visibility, strong reach, and meaningful video consumption, supporting overall marketing objectives.
The campaigns successfully delivered high visibility, strong reach, and meaningful video consumption, supporting overall marketing objectives.
Want to Build a Search-Driven Growth Engine for Your Home Services Brand?
Want to Build a Search-Driven Growth Engine for Your Home Services Brand?
Digital Growth Momentum: A Scalable Beauty Brand Engine
UnoSearch helped the New York cosmetics brand transition from fragmented performance into a structured, predictable growth engine. Social media visibility expanded at scale with 58.8M views, supported by strong engagement and audience retention metrics. Organic visibility strengthened across hundreds of queries, with multiple pages contributing impressions and clicks instead of relying on a single asset.
Technical and UX enhancements delivered a 98/100 PageSpeed score, improving engagement signals and crawl efficiency. With consistent social reach, improved search visibility, and a faster website experience, the brand is now positioned to scale cosmetic demand more predictably across New York and beyond — driven by sustainable performance rather than short-term spikes.
Technical and UX enhancements delivered a 98/100 PageSpeed score, improving engagement signals and crawl efficiency. With consistent social reach, improved search visibility, and a faster website experience, the brand is now positioned to scale cosmetic demand more predictably across New York and beyond — driven by sustainable performance rather than short-term spikes.
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