How UnoSearch Drove 1.11M+ Search Impressions & Scaled Qualified Leads for Dentex
Smarter discovery. Higher intent. Measurable patient growth.
Discover how UnoSearch helped Dentex strengthen organic visibility
Unosearch for DenteX
Significant Growth in Search Visibility : Within the measured period, Google Search Console recorded 1.11M+ impressions and 10.5K clicks in the last three months alone.
Improved Local Engagement : The Google Business Profile recorded 225 profile interactions, representing a +71.8% increase over the previous period.
Qualified Lead Growth : Dentex achieved a 65–71% increase in qualified leads, driven by users searching cost comparisons, treatment processes, and brand-specific queries.
High Intent Keyword Coverage:
The brand gained visibility across keywords such as clear aligners, invisible aligners, and teeth straightening, while strengthening brand specific demand for toothsi aligners
DenteX: Revolutionizing At-Home Smile Correction
Dentex is a technology driven orthodontic company redefining teeth alignment through its clear aligner brand, toothsi. Traditional orthodontic treatments often involve frequent clinic visits, discomfort, and visible braces, making them less appealing to many individuals seeking teeth alignment solutions.DenteX addresses these challenges by offering clear aligners through its brand, toothsi. These custom made, transparent trays are designed to gradually straighten teeth, providing a discreet and comfortable alternative to conventional braces. Users can initiate their treatment with a 3D scan or impression kit, and the entire process is managed remotely, eliminating the need for regular in-person appointments. The aligners are removable, allowing for easy maintenance of oral hygiene and no dietary restrictions.
With over 300,000 smiles designed and 90,000 transformations completed, DenteX combines expert orthodontic care with advanced technology to deliver effective and convenient smile correction solutions.
Where DenteX Was Missing Out?
DenteX offered innovative at-home teeth alignment solutions but struggled to connect with its target audience online. Despite a growing demand for clear aligners, the brand faced key roadblocks in digital visibility.
The data revealed four critical gaps:
Fragmented Visibility Across Search :
While interest in clear aligners was growing rapidly, Dentex was not consistently visible across the full spectrum of orthodontic searches. This limited Dentex’s ability to influence patient decisions early in the journey.
Underutilized Brand Search Demand :
Brand specific searches such as toothsi reviews, toothsi cost, and toothsi vs Invisalign showed strong demand, but lacked unified landing experiences optimized for conversions. Without structured brand pages, valuable branded intent risked leaking to third-party platforms.
Competitive Pressure in High Value Keywords :
The orthodontic space is highly competitive, especially for keywords tied to pricing, treatment comparisons, and affordability. Without stronger authority alignment and content depth, Dentex faced ranking pressure from both global aligner brands and emerging competitors.
Inconsistent Local Conversion Signals :
Although Dentex operates in a remote first model, local discovery still plays a role in scan bookings and consultations. Prior to optimization, Google Business Profile interactions were present but underleveraged, limiting the number of users transitioning from search to action.
With high-intent customers actively searching for smile correction options, DenteX risked losing out on qualified leads every day without a focused SEO and visibility strategy.
Driving Remarkable Growth
A focused six-month SEO and local search strategy delivered measurable results for DenteX:
SEO-Led Keyword Architecture
UnoSearch mapped Dentex’s SEO strategy around four intent layers broad awareness, brand-led, comparison, and conversion focused keywords. This ensured coverage across searches like invisible braces (25K/month), Invisalign vs clear aligners (14K/month), and clear aligners cost in India (18K/month), capturing patients throughout the research funnel.
Brand & Comparison Content Optimization
Dedicated content was built for brand trust and evaluation queries such as toothsi reviews, toothsi before and after, and toothsi vs Invisalign. These pages reduced drop-off, strengthened brand credibility, and retained users within Dentex’s ecosystem instead of third-party review platforms.
Local SEO & Profile Optimization
UnoSearch optimized Dentex’s Google Business Profile with structured updates, accurate service signals, and conversion driven paths. This resulted in 225 profile interactions, representing a 71.8% growth and improved patient touchpoints leading to consultations and scan bookings.
Ranking Stability & Conversion Alignment
By improving on page structure, internal linking, and search intent alignment, Dentex achieved an average position of 7.7, up from 20.8 previously. This ranking lift ensured sustained traffic flow without relying on paid acquisition volatility.
As a result, these efforts significantly strengthened Dentex’s digital performance. The brand now benefits from enhanced search visibility, higher patient engagement across organic and local channels, and a consistent flow of qualified orthodontic leads.
Want sustainable growth beyond paid advertising?
Driving Remarkable Growth
UnoSearch helped Dentex transform organic search into a reliable, scalable growth channel. With 1.11M+ impressions and 10.5K clicks in just three months, Dentex strengthened visibility across the most valuable orthodontic queries while maintaining ranking stability in a competitive market.
Beyond traffic, improved local engagement (+71.8%) and strong brand keyword performance ensured that increased visibility translated into real patient actions. By aligning SEO strategy with how patients evaluate orthodontic care from cost and comfort to comparisons and trust. Dentex is now positioned to scale smile transformations through predictable, search driven demand.
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