Oliva SEO Case Study
How Olivia Clinic Scaled to a $65M
Revenue
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Unosearch for Olivia
3.1x Growth in GMB Calls : Boosted through hyperlocal SEO and optimized listings.
<7–8% Marketing Spend : Focused on efficiency, with long-term investment in organic reach.
<3% of Revenue on Marketing at Exit : A key factor contributing to acquisition interest.
Ecommerce Growth Powered by SEO : Scaled with support from a top ecommerce SEO company in India.
Olivia Clinic: India’s Leader in Dermatology-Backed Skin, Hair & Skincare Solutions
Olivia Clinic is a trusted name in medico-aesthetic dermatology, offering expert-led treatments and science-backed skincare solutions across India. With a network of advanced clinics and a growing range of dermatologist-developed products, Olivia provides comprehensive care for acne, pigmentation, aging, hair loss, and other aesthetic concerns.
Every treatment is performed by certified dermatologists using USFDA-approved technology, ensuring safety, precision, and visible results. Complementing its clinical services, Olivia’s ecommerce product line extends the same medical-grade care into everyday skincare allowing patients to maintain results at home with professional formulations.
From a handful of clinics to a nationwide presence and a $65M revenue milestone, Olivia’s growth reflects its commitment to clinical excellence, patient trust, and digital-first innovation in both services and skincare.
Where Olivia Was Missing Out
Despite offering advanced, dermatologist-led treatments and high patient satisfaction, Olivia Clinic faced key digital growth challenges in its early expansion phase. Strong on clinical outcomes, but under-optimized in digital discovery.
The data revealed four core gaps:
Limited Geographic Reach :
Olivia’s visibility was confined to branded searches, with minimal presence for high-intent queries like “laser treatment” or “best acne clinic.”
Unoptimized GMB Listings :
Most clinic profiles lacked structured updates, had under 10 reviews, and missed out on service categories resulting in low map visibility and engagement.
Low Digital Authority :
The brand had limited backlinks, media mentions, or expert content making it difficult to compete against newer, ad-heavy cosmetic clinics in search rankings.
Missed Ecommerce Opportunity :
While product offerings existed, they weren’t discoverable via search. Pages lacked keyword targeting, structured content, and product-led CTAs resulting in poor conversion and visibility.
Driving Remarkable Growth
A focused SEO and hyperlocal visibility strategy delivered measurable impact for Olivia Clinic:
GMB Calls Increased by 3.1x
Through optimized listings, consistent service updates, and patient review generation.
Inbound Leads Scaled Organically
Through city-specific landing pages, mobile-optimized design, and treatment-focused content.
SEO-Driven eCommerce Conversions
Optimized product pages improved rankings and drove steady organic sales.
Marketing Spend Held Below 3%
Of total revenue showcasing operational efficiency without any dependency on paid ads.
These outcomes were not just marketing wins, they laid the foundation for Olivia’s $65M acquisition. By delivering predictable, scalable growth through organic strategies, Unosearch played a pivotal role in making Olivia Clinic an acquisition-ready brand.
Olivia’s Organic Growth Momentum
Just a few years ago, Olivia Clinic had limited digital presence. Today, it ranks on Page 1 for high-intent searches like “acne scar treatment” and “laser hair removal clinic,” with every optimized landing page guiding patients to the right treatment.
With mobile-first pages, structured service content, and enhanced Google listings, Olivia transformed online visibility into a steady flow of qualified leads and appointment bookings. The 3.1x rise in local calls and a surge in organic product sales reflect more than just clicks; they represent trust, reach, and scale.
What began as an organic SEO initiative has become a dependable growth engine fueling national expansion, brand authority, and a $65M acquisition — all while keeping marketing spend under 3%.
Transform local visibility into revenue, just like Olivia Clinic did with SEO!
Olivia’s Organic Growth Momentum
Just a few years ago, Olivia Clinic had limited digital presence. Today, it ranks on Page 1 for high-intent searches like “acne scar treatment” and “laser hair removal clinic,” with every optimized landing page guiding patients to the right treatment.
With mobile-first pages, structured service content, and enhanced Google listings, Olivia transformed online visibility into a steady flow of qualified leads and appointment bookings. The 3.1x rise in local calls and a surge in organic product sales reflect more than just clicks; they represent trust, reach, and scale.
What began as an organic SEO initiative has become a dependable growth engine fueling national expansion, brand authority, and a $65M acquisition — all while keeping marketing spend under 3%.
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