How UnoSearch helped ASN Home Solutions improve local search visibility increase relevant organic traffic and generate more qualified inquiries in Orlando through SEO.

ASN Home Solutions is not a single service contractor. It’s a real estate and home improvement company founded to help homeowners and property buyers navigate renovation and purchasing decisions without juggling separate specialists for each side of the process.

Based in Orlando, Florida ASN serves homeowners and property buyers across one of the most locally-driven, high-intent search categories that exists. Their team, sized at 11–50 employees, competes daily for the buyer who searches “home improvement company near me” and is often days not months from making a decision.

The challenge was visibility High-intent local buyers searching for real estate and home improvement help were finding generic national directories and unoptimized competitor listings, not ASN’s own expertise. UnoSearch was brought in to fix that across three channels simultaneously: LOCAL SEO & GBP, Performance Based seo service and Keyword Competitor Research  run over a 10 month engagement.

A homeowner deciding who to call for a renovation, or a buyer comparing local real estate services, behaves almost identically: they search Google, they scan the map pack and they click two or three options before they ever pick up the phone. That’s the moment ASN Home Solutions needed to own and wasn’t.

Without a structured local SEO strategy, ASN’s Google Business Profile wasn’t optimized to compete for map-pack placement and its service pages weren’t built around the specific terms local buyers were actually searching. The site could describe what ASN did it just wasn’t speaking the language its own customers were typing into Google.

At the same time, there was no ongoing view of how competing providers in the Orlando market were positioning themselves which pages they ranked for, which searches they were winning, or where the openings actually were. Without that visibility every fix risked being a guess rather than a strategy.

The result was a company with real, verifiable expertise that wasn’t consistently showing up at the one moment that mattered most when a nearby buyer was actively deciding who to trust.

For a business built on local trust, the Google Business Profile is often the first real impression a buyer forms before they ever reach ASN’s website. UnoSearch started there optimizing profile categories, service listings and local signals so the business was positioned to compete for the map-pack placements that home improvement and real estate searches are dominated by.

That meant making sure ASN’s profile accurately reflected the full range of services offered, kept business information consistent across the board and included the details Google weighs most heavily when deciding which local businesses to surface first for a “near me” search.

The goal wasn’t just to appear in the map pack once, but to hold that placement consistently so ASN showed up as a trusted, locally relevant option every time a nearby buyer searched not just occasionally.

This is where the results became truly visible. When a  Core service pages were rebuilt around keyword-targeted, locally relevant content written to directly answer what buyers search, giving Google a clear signal of what ASN Home Solutions does and where. This came down to a deliberate on-page strategy:

The result: ASN’s core service pages became structured, locally specific answers to the searches its buyers were already running not generic descriptions competing on keywords alone.

While SEO and GEO built organic and AI visibility, Meta Ads delivered immediate, measurable lead volume reaching H1B professionals on Instagram and Facebook with precision targeting based on their employer, job title, and visa status signals. The Meta campaign results across the full engagement period:

The three-channel strategy created a compounding dynamic that each channel alone could never have produced.

No single channel here was doing the heavy lifting alone  each one made the next one more effective.

It starts with a local buyer searching for a home improvement or real estate provider and seeing ASN’s newly optimized Google Business Profile sitting in the map pack. They click through to a service page rebuilt around the exact question they searched, and instead of generic copy they find a direct, relevant answer. Because the strategy was continuously benchmarked against local competitors that page holds up better than the alternatives the buyer is comparing it to and they reach out, having encountered ASN as the clearest most locally relevant option at every step of that search not just the loudest one.

This is the compounding value of running local SEO on page content and competitor research together: visibility gets someone to look relevance gets them to click and a strategy informed by the competitive landscape is what gets them to actually convert. It’s also what the client felt directly enough to put in writing.