ClearLawn Solutions is a Los Angeles-based artificial turf supplier and installation company serving homeowners and property managers across Greater LA with premium synthetic grass solutions. They supply turf starting at $2 per square foot and offer full professional installation from $6 per square foot covering backyard turf, pet areas, dog turf, and synthetic grass projects of all sizes across the LA metro.
In a city where drought restrictions, water bills, and year-round outdoor living make artificial turf one of the fastest-growing home improvement categories, ClearLawn Solutions had a genuinely competitive product and pricing structure. What they lacked was the digital authority to compete against the dozens of established turf companies already dominating LA’s local search results.

Los Angeles is one of the most competitive local markets for home services in the United States. For artificial turf specifically, a homeowner searching “artificial turf installation Los Angeles” encounters a wall of established competitors companies with years of domain authority, hundreds of Google reviews, and aggressive SEO investment behind them.
ClearLawn Solutions was a strong local operator with competitive pricing and happy customers  but their digital footprint didn’t reflect that strength. They were ranking on page 2 and beyond for virtually every high-value turf query in their market. Their backlink profile was thin, their domain authority was low, and their organic traffic was near zero.
In a market where the top 3 Google results capture the overwhelming majority of clicks, page 2 is effectively invisible. Every day a potential customer searched for turf installation in LA and didn’t find ClearLawn Solutions was a lead that went somewhere else.

With the authority foundation in place, UnoSearch implemented a targeted keyword strategy across ClearLawn Solutions’ website  optimizing every page for the specific queries LA homeowners use when searching for turf installation services.

Monthly organic clicks grew from near zero to 2,840. Total impressions reached 18,600 per month. Average search position improved from 40+ to 3 with primary target keywords ranking in positions 3 through 6 on Page 1. Average CTR of 15.3% confirmed that the rankings were generating genuine, high-intent click traffic  not just impressions.

Quality over quantity in link building. In a competitive local market like Los Angeles, 20 high-quality, topically relevant backlinks outperform 200 generic directory submissions every time. Every placement UnoSearch secured for ClearLawn Solutions came from a site that Google already trusted and that was genuinely relevant to the home improvement and landscaping space.
Local authority signals moved local rankings. Google’s local search algorithm weights geographic relevance heavily. By securing backlinks from LA-specific publications and local directories alongside broader home improvement media, UnoSearch gave Google consistent signals that ClearLawn Solutions belonged at the top of LA-specific turf queries.
SEO and link building compounded each other. On-page optimization without backlink authority leaves rankings vulnerable. Backlinks without on-page optimization waste authority on pages that can’t convert it into rankings. UnoSearch built both simultaneously which is why the rankings moved faster and held more durably than either strategy could have achieved in isolation.