How UnoSearch Helped Verdance Fertility Group Get Cited in Google AI Overview and Generate 9,200+ Meta Leads for Patients Exploring IVF and Egg Freezing

Verdance Fertility Group is not a hospital system. It is a specialized reproductive medicine group offering IVF, egg freezing, IUI and fertility preservation counseling, built around a smaller, more personalized care model than the large academic fertility centers that dominate most metro markets.

Verdance operates 5 clinics across two states and is led by board certified reproductive endocrinologists, with an internal outcomes tracking system that lets the group publish clinic specific success rates rather than pointing patients to national averages.

The challenge was visibility. Patients beginning their fertility journey were finding large hospital affiliated fertility centers and generic patient education sites not the specialized, outcomes transparent care that Verdance offered. UnoSearch was brought in to fix that across three channels simultaneously: Meta Ads, SEO and GEO.

A patient in her early thirties starts to wonder about her fertility timeline. Her first move is almost always the same she searches. She Googles “IVF success rate by age.” She asks ChatGPT “when should I consider egg freezing.” She scrolls Instagram and sees ads from fertility clinics she’s never heard of.

Verdance Fertility Group needed to be present and credible at every one of those touchpoints. Before UnoSearch they weren’t showing up consistently at any of them.

Their website wasn’t ranking for the high intent fertility queries their ideal patients were searching. They had no AI citations meaning when a patient asked ChatGPT or Google AI Overview about IVF success rates or egg freezing timing, Verdance wasn’t part of the answer. And their Meta advertising hadn’t been structured with the precision or sensitivity the category demands.

The combination of SEO authority, AI Services and carefully targeted paid social was the answer. UnoSearch built all three simultaneously.

UnoSearch rebuilt Verdance’s content architecture around the search behavior of its ideal patient — someone quietly researching fertility options, often before mentioning it to anyone in their life, trying to understand what IVF actually involves and what it costs.

Every service page was rebuilt with keyword-targeted, structured content addressing the specific questions this audience searches: “IVF success rate by age,” “how much does egg freezing cost,” “IUI vs IVF,” “when to see a fertility specialist.

FAQ schema was implemented across every page, targeting the “People Also Ask” results that appear when patients research fertility options on Google. Internal linking connected every treatment page, cost page and outcomes page into a coherent topical structure giving Google a complete map of Verdance’s clinical expertise.

This is where the results became most visible. When a patient types “IVF success rate by age” into Google, Verdance now appears directly in the Google AI Overview  cited as a source alongside ASRM itself.

This is the result of a deliberate GEO strategy:

The result: Verdance Fertility Group appearing in Google AI Overview alongside a leading medical society source  an unusually strong citation position for a five clinic regional group competing against hospital system marketing budgets.

While SEO and GEO built organic and AI visibility, Meta Ads delivered immediate, measurable lead volume reaching prospective patients on Instagram and Facebook with precision targeting based on age range and fertility and family planning related interest signals. The Meta campaign results across the full engagement period:

The three channel strategy created a compounding dynamic that no single channel could have produced alone.

A patient sees a Verdance Meta ad on Instagram and becomes aware that fertility preservation is an option worth exploring. She searches Google to learn more and finds Verdance ranking organically. She asks ChatGPT about IVF success rates and sees Verdance referenced in the response. She searches “IVF success rate by age” on Google and sees Verdance appearing in the AI Overview alongside ASRM.

By the time that patient submits a lead form, she’s encountered Verdance Fertility Group across multiple separate touchpoints through paid social, organic search, and AI  generated answers. Each touchpoint built on the last. The Meta ad created awareness. The organic ranking confirmed credibility. The AI citation provided the clinical validation that turned a curious researcher into an engaged lead.