Healthcare SEO that fills the appointment book.
HIPAA-aware SEO for US hospitals, clinics, and physician groups. Built around Google’s YMYL framework and AI Overview citations. 11 years in medical search. 200+ practices ranked.
+312%
ORGANIC APPOINTMENT REQUESTS • 9 MONTHS
14-physician cardiology network. From page 4 to the local Map Pack across 6 cities. Now 180+ new patient bookings monthly through organic search.
200+ PRACTICES.
Same playbook. Different specialties.
Three rules that separate medical search from everything else.
Healthcare search lives by different rules.
Three rules that separate medical search from everything else.
01
YMYL · E-E-A-T
Google’s strictest content standard.
Most agencies don’t know what YMYL means. We’ve been writing inside it for a decade — credentials in author bios, NIH and NCI citations, content reviewed against E-E-A-T signals before it ever ships.
02
HIPAA · FTC
Tracking pixels and testimonials have compliance lines.
Cross one and you get fined. Our analytics setup, review-acquisition workflows, and ad copy stay on the right side of HIPAA and FTC health advertising guidelines.
03
AI OVERVIEWS
60%+ of health searches now show AI citations.
If your content isn’t engineered to be one of those 3–5 cited sources, you’re invisible no matter how well you rank. We optimize for ChatGPT, Perplexity, Gemini, and Google AI as a first-class workstream.
02 WHAT WE DO
Five working parts. Each one earns its place on the monthly report.
Inside our healthcare SEO programs.
01 /
SERVICE
Local SEO & Google Business Profile
Deliverables
Local keyword research per city, neighborhood, and specialty
Healthcare directory citations (Healthgrades, Vitals, Zocdoc, WebMD)
Geo-targeted location pages for multi-clinic groups
HIPAA-safe patient review acquisition + Q&A management
02 /
SERVICE
On-Page & Medical Content
Treatment, condition, and physician pages rewritten around the words real patients type — not what looks pretty on a brochure.
Deliverables
Treatment and condition pages optimized for every specialty
Physician bio pages structured for E-E-A-T credibility
Monthly blog content targeting symptom and treatment queries
FAQ, MedicalCondition, MedicalProcedure schema deployment
03 /
SERVICE
Healthcare Link Building
Deliverables
Healthcare niche outreach and digital PR campaigns
State and county medical society directory listings
Guest authorship + HARO journalist responses
Toxic link audits, disavowal, ongoing health monitoring
04 /
SERVICE
Technical SEO & Core Web Vitals
Deliverables
Core Web Vitals + page-speed optimization
Healthcare schema: Physician, MedicalClinic, MedicalProcedure
Crawl error resolution, sitemap optimization, canonicals
Structured data for rich results and AI Overviews
05 /
SERVICE
GEO & AEO for AI Overviews
Get cited in ChatGPT, Perplexity, Gemini, and Google AI Overviews — not just ranked. The new visibility layer.
Deliverables
AI Overview citation gap analysis and remediation
LLM-pullable answer formatting (40–50 word direct answers)
Author entity + authority citation networks (NIH, NCI, NCBI)
Monthly LLM visibility tracking across all platforms
03 HOW WE WORK
90-day runway, then monthly compounding execution.
A 90-day runway, then compounding growth.
01
WEEK 1–2
Audit
Technical, content, backlink, and AI-visibility audit. You’ll see exactly where the gaps are before any content gets written.
02
WEEK 3–4
Strategy
A keyword universe, content map, and citation plan specific to your specialty and target cities. Approved before execution.
03
MONTH 2 ONWARD
Execute
Monthly content, link building, technical fixes, GBP work, AI Overview optimization. Shipped weekly. Reviewed monthly.
04
EVERY MONTH
Report
One dashboard. Rankings, AI citations, leads, exactly what we did. No black box, no hidden hours, no spin.
04 SPECIALTY EXPERTISE
Six specialty programs. Calibrated to each vertical’s patient journey.
Specialty expertise from the first call.
Hospitals & Multi-Specialty Networks
City-by-city, service-by-service taxonomies that scale. Built for 5–500 location groups.
EXPLORE →Dental Practices
From "dentist near me" to "all-on-4 implants Miami." General, ortho, cosmetic, implants.
EXPLORE →Mental & Behavioral Health
Stigma-aware content frameworks built around YMYL trust signals. Therapy, psych, addiction recovery.
EXPLORE →Cosmetic & Plastic Surgery
Before/after intent searches, financing-aware queries, procedure-specific city terms.
EXPLORE →IVF & Fertility Clinics
A 6-month research-to-booking content journey. Symptom, comparison, and clinic queries.
EXPLORE →Specialty Physicians
Cardiology, ortho, derm, GI, neuro, oncology, ophthalmology — every specialty’s keyword universe.
EXPLORE →05 WHAT CLIENTS SAY
Outcomes, in their words.
From medical practices across the country.
We'd been through three US agencies in five years. None understood YMYL. UnoSearch ranked us in 8 months for terms our competitors had owned for a decade.
The reporting is honest. Every month I see exactly what shipped, what worked, what didn't. After 11 years of agency work, that's still rare.
06 WHY UNOSEARCH
Four reasons, each defensible with proof.
Why US practices choose us.
100% healthcare focus.
No retail, no SaaS, no restaurants. Every strategist on staff has spent 3+ years in medical SEO. Every link target, every keyword, every brief is built for one industry.
40–60% lower cost than US agencies.
Same strategic depth, different geography. Your budget goes into growth — content, links, technical work — not agency overhead. We're upfront about it because it's the math.
No long-term lock-in.
90-day rolling contracts. We earn your business every month or you walk. We'd rather win loyalty through patient-acquisition results than contract terms.
Transparent monthly reporting.
One dashboard. Rankings, AI Overview citations, organic patient leads, exactly what we shipped. No black box, no padded hours, no ambiguous deliverables.
07 FAQS
Common questions before the first call.
Common questions from US healthcare practices.
Q. How long does healthcare SEO take to work?
Most US practices see early wins inside 90 days — Map Pack improvements, long-tail rankings, and new patient calls. Page-one for competitive head terms typically takes 8–12 months in major metros. Practices that commit to a 12-month program consistently see the strongest patient-acquisition ROI.
Q. Is healthcare SEO HIPAA-compliant?
SEO itself doesn’t violate HIPAA. Specific tactics can — patient identifiers in tracking pixels, retargeting cookies, unauthorized testimonials. Our workflows are built around HIPAA-safe analytics setup, compliant review generation, anonymized case study formats, and FTC-aligned health advertising language.
Q. How much does healthcare SEO cost?
Most US practices invest between $2,500 and $8,000 per month with us, depending on specialty competitiveness, number of locations, and content volume. That’s typically 40–60% lower than equivalent US-based healthcare SEO agencies for the same scope of work.
Q. Do you work with solo physicians or only large practices?
Both. Solo physicians often see higher ROI per dollar because hyper-local searches are easier to dominate. We run programs for solo dermatologists in single suburbs and for hospital networks across 30+ locations — the playbook scales either way.
Q. What makes you different from a US-based healthcare SEO agency?
Same specialization, same compliance fluency, same outcomes — at 40–60% lower cost. We’ve been working with US healthcare practices for 11 years, so the gaps clients fear (English fluency, time zones, US healthcare context) genuinely don’t exist on our team.